Taste in wine is completely subjective. But when it comes to quality, you deserve the facts.
In 1976, two Californian wines beat two French wines in a famous blind tasting known as the Judgement of Paris. In an instant, all eyes turned to California.
That was the beginning of an arms race towards profit and prestige. A constant struggle for bigger and bolder wines led winemakers to push nature past its limits—heavily irrigated vineyards, disease-resistant clones of wine grapes, and the use of winemaking additives like grape concentrate, gelatin, and chalk to achieve maximum flavor at maximum scale.
Through these methods, the largest 5 wineries produce half of all wine sold in the United States from $3.99 Charles Shaw to $20.99 Meiomi. Their sprawling vineyards in San Joaquin Valley have depleted underground aquifers, parching local communities. Their clout with distributors has put intense pressures on family wineries. All the while, these companies have forcefully resisted any law that would require them to disclose their practices.
But despite the competition and cost, there are passionate winemakers taking a different approach to innovation—one that respects the Earth, the vine, and the consumer. From $16 Chardonnay from California’s Lucinda & Millie to $12 Merlot from Château Laulerie, high-quality winemaking is more accessible than one might think.
We are not here to tell anyone which wine to drink. We believe that everyone is qualified to make their own choices. That’s why we started True Wine—to move past wine scores, reviews, and marketing and give you the facts you need to find wine that speaks to you.
Drink responsibly. Cheers to you.